We have photographed and retouched Burt's Bees products for years, but there are times when 3D modeling and rendering solve problems that exist with photographing printed products. This is a case where the printed label made the product more difficult to retouch. The printed halftone dots destroyed the product etching illustrations and the fine typography.
Our client needed a better solution, so I modeled these lip balms in 3D and imported the Adobe Illustrator mechanicals to create a more pristine result.