Character development and advertising image for new Glad campaign.

Save good food. From going bad.

This character was developed using 3D as a concept tool. I created a rough character directly in 3D using modeling and sculpting tools. Multi-res brushes were used for sculpting the final character details and plastic wrap. 

This was a challenging and fun project. :)
 
Advertising Production: i4Color Inc.
AD: Anthony Luk
Copy: Perry Portugal
John Levanas and Ren Cuaderes assisted with modeling and texturing.
Clay Render
Finished Advertisement
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