HP+ FTD = Everything is Possible

The first part of this project was to create a copper FTD Sign for use in the photo shoot. I painted it in Photoshop and the print was mounted on circular-cut foam core. The art director took this to Italy for the shoot. After the photo shoot and some retouching, the brand image changed direction from the original concept of flowers sprouting up through the cracks. The revision included having the flowers rush forward and stop at the man's feet. This was changed to match the television concept. After removing the flowers up front and balancing the photo, I redesigned the composition based on the creative team's instructions, cloning and painting in the flowers and shadows. The lighting on the man changed drastically. The key lighting on his left and right was subdued and the light was rendered to look as if it was coming from above.