This is the first ad that I retouched for the HP+ campaign. The creatives, Hunter Hindman and John Norman wanted a surreal look for this image. The astronaut reflects infinitely in his own visor.
The initial campaign cost several hundred million dollars. A 16 page campaign was run in the Wall Street Journal and New York Times. It was the first corporate marketing campaign after Hewlett-Packard acquired Compaq Computer, the largest merger in the history of the computer business, at the time.