HP + National Gallery, London = Everything is Possible

The Goodby Silverstein Studio Manager asked for help on figuring out how to produce these images. I came up with a production process they could use to make arranging all of the plus signs easier. The files were huge and hard to work because of the amount of the pluses. First we scanned the images, then set up the 18res files, making sure the bounding box wasn't changed. I made low resolution versions of each ad and supplied the studio with a vector plus sign made in Photoshop. The files were set up with a special blending mode function. All the studio artists needed to do was draw out the vector pluses to the art director's FPO position. Since the pluses were vector, the images could be enlarged to any size. During their design process, we color corrected and retouched the high res images. They returned the low res files and our staff sized and inserted the high resolution images.