HP+ANA = Everything is Possible

Initially, the creative team wanted to use retouched photography as a solution to this concept. Getting rights to photograph near runways was not possible. The client tried to find pictures that would fit the ad design format, but they were impossible to retouch. The photographic noise was terrible because of the low lighting and the plane angles weren't matching the composition. Rather than kill the ad concept, I suggested a 3D solution, which was kind of new for print work at that time. I created a high resolution jet, using a low polygon base model as a guide. I had to remodel all of the parts and ad graphics to the side of the plane. I positioned the plane and set up the lighting to match the night time concept. I created a runway and the plus lights too. After rendering, I painted lighting effects and color corrected the image. The client approved the concept and the ad was published.