DDB San Francisco needed to improve some wonderful campaign images by photographer, Mark Laita.
Plastic is always difficult or impossible to photograph and many times images like this require a lot of retouching. The complexity of this fish in plastic required a photorealistic hand-painted approach.
Since the client wanted to see the "Griptex" pattern clearly in the photograph, I hand-painted the background plastic in Photoshop; illustrating the pattern and embossed logos across the surface of the product. I created the pattern and logos on separate layers so they could be resized for various media. I also had to incorporate the swimming goldfish photo and create the "sealed" bowl area around the fish to prevent leakage. This technique was used for many of the ads in the campaign.